Importance Of Revenue Management For Operations And Room...

Introduction This report focuses on the relevance of revenue management to operations and room division operations management. The relevant legislations and regulations required in room division operations management will be analysed. Further the roles and responsibilities of some accommodation and reception staff will be reviewed. The report will also concentrate on the services offered by rooms division in relation to accommodation and front office departments. Since the report concentrates on the services offered by both accommodation services and front office departments there is the need to give a brief explanation of what accommodation and front office mean. Accommodation Accommodation is a place that offers sleeping facilities for travellers. It is also a place where work related or leisure activities can be done by people. Accommodation can be found in hotels, hospitals, resorts, hostels and so on. The accommodation service is an important aspect of the hospitality industry in view of the fact the provision of accommodation, food and beverage is important for those people spending time away from home. Front-Office The front office also known as the reception is where visitors arrive and encounter a staff at a place of business. Front office staff are those in contact with customers. In the hospitality industry, this department directly generates revenue for their organisation. There are front office in several organisations like banks, hotels, hostels,Show MoreRelatedRooms division assignment1917 Words   |  8 Pages Course Details Course Name BTEC Higher National Diploma (HND) in Hospitality Management Unit number 6 Unit Name Rooms Division Operations Management (Unit 6) Credit Value 15 Lecturers K.Fallah Hand Out/Issue Date September/2013 Submission Deadline Introduction The aim of these assignments are to assess the outcome of students’ learning in terms of knowledge acquired, understanding developed and skills or abilities gained in relation to achieve the learning outcomes (LO) and assessment criteriaRead MoreRoom Division4195 Words   |  17 Pagesthe Rooms Division operations of the new property, identify and discuss the different type of accommodation and front office services need to be offered and analyse the roles and responsibilities of the accommodation and reception service staff. 1.2 Evaluate the type of services provided by the room’s division department in a range of accommodation facilities such as hotels, holiday camps or university campuses and discuss the legal and statutory requirements that apply to rooms division operationsRead MoreCritical Aspects Of Managing Hospitality Properties1604 Words   |  7 Pagessupervisory functions of room division is firstly taken into account, followed by an evaluation on the deployment of security measures at hotels. Last but not least, the significance of technology to the run of hotel business is discussed in further details in the scope of this report. Discussion Reflection upon supervisory functions of rooms division To commence, the focus of this very first section is placed on the discussion concerning the supervision functions of room division, as well as the roleRead MoreRoom divisions Operations Management5493 Words   |  22 Pagesï » ¿ Rooms Division Operations Management Table of Contents Executive Summary This case study explores the importance of Room Division service in hospitality industry. The task 1 discusses the different services provided by the rooms division in different circumstances. The impact of different operational issues in managing the front of house area is evaluated in the second task. The third task discusses the different featuresRead MoreBeing A Student Of Hospitality Management1338 Words   |  6 PagesIntroduction Being a student of Hospitality Management, I have been asked to write an assignment about, accommodation and front-office services in different organisation within the hospitality industry. I will analyse the role and responsibilities of staff and how it is impact the effective management and operational issues effecting to the accommodation and front-office services. I have selected a †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Accommodation The term usually refers to a place that offers sleeping facilities for travellersRead MoreBeing A Student Of Hospitality Management1338 Words   |  6 PagesIntroduction Being a student of Hospitality Management, I have been asked to write an assignment about, accommodation and front-office services in different organisation within the hospitality industry. I will analyse the role and responsibilities of staff and how it is impact the effective management and operational issues effecting to the accommodation and front-office services. I have selected a †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Accommodation The term usually refers to a place that offers sleeping facilities for travellersRead MoreRoom Divisions2107 Words   |  9 PagesHC-3-730 Rooms Division Management Topic 1 Management Functions in Rooms Division Learning Objectives Explain the major role of rooms division in a hotel. Identify the roles and responsibilities of rooms division manager. Describe the management process in terms of the seven functions of rooms division managers perform to achieve organizational objectives. Reference text: Kasavana ML, Brooks RM, Managing Front Office Operations, 8th edition, American Hotel Lodging EducationalRead MoreHospitality Industry Leader1518 Words   |  7 Pagesincluding carrying out reception duties. A Hotel General Manager is also the person who handles the everyday function and management of the hotel. He or she is responsible for the day-to-day management of a hotel and its staff and has commercial accountability for planning, organizing and directing all hotel services, including reception, concierge, reservations, food and beverage operations and housekeeping. Because of the responsibility of managing all processes altogether and the stress and tension HotelRead MoreBusiness Strategy Of Southwest Airlines1633 Words   |  7 PagesSouthwest has a number of programs such as day in the field and Walk a Mile that allow employees to spend a day working in other departments or jobs. Performance management is a formal, structured process used to measure, evaluate, and influence employee’s job-related attitudes, behaviors, and performance results. Performance management helps to direct and motivate employees to maximize their efforts on behalf of the organization. As would be expected, Southwest employee’s evaluations are basedRead MoreRooms Division1756 Words   |  8 PagesRooms Division Department I- HOTEL ORGANIZATION: ( In order to carry out its mission, global and departmental goals and objectives, every company shall build a formal structure depicting different hierarchy of management, supervision, and employee (staff) levels. This very structure is refereed to as organization chart. Moreover, the organization chart shows reporting relationships span of management, and staff/line functions. ( There are two types of relationships that might exist between any

Sri Lanka Tourism Free Essays

Tourists Return to Paradise Isle a Year After War’s End By Amantha Perera COLOMBO, May 17, 2010 (IPS) – A year since Sri Lanka’s bloody civil war ended on May 18 last year, tourists are returning in huge numbers to a popular beach destination located over 300 kilometres from where the last battles were fought. Nowhere is the relief at the end of fighting more tangible than on the beautiful beaches of Hikkaduwa, south of the capital Colombo. The war against the secessionist Liberation Tigers of Tamil Eelam, fighting for a separate state for the minority Tamils, cost over 70,000 lives in over two and half decades and sent over 280,000 fleeing for their lives in its final phase. We will write a custom essay sample on Sri Lanka Tourism or any similar topic only for you Order Now Hikkaduwa, famous for its coral reef, sandy beaches and swanky hotels, is on the rebound. Visitors who abandoned the sun and the beach when bombs started going off have begun to return. The best days may be still ahead of this famous tourist destination south of the capital Colombo. Already, it is bracing itself for huge arrivals during the next European winter season. Arrivals grew by an impressive 50 percent or an increase to 160,000 from 106,000 in the first quarter of 2010, compared to 2009, according to the Sri Lanka Tourism Development Authority, the government agency that monitors tourist arrivals. This year, the island known for its scenic beauty expects over half a million tourist arrivals, making 2010 one of the best seasons in the last half a decade. â€Å"We saw very good arrival rates this season (between November 2009 and April 2010),† Siri Goonewardene, president of the Hikkaduwa Hoteliers’ Association, told IPS. With the war no more, travellers feel safer visiting here and there were no unexpected security-related incidents that would have driven them away. † The general manager of Coral Sands, a 75-room luxury hotel on the Hikkaduwa beach, expects better results later this year when the next winter season starts. â€Å"The bookings have been good. If the trend continues the next season will be definitely better than this one,† says Goonewardene. He adds that operators expect about a 50 percent growth in arrivals next season. The upbeat assessment is shared by operators who run smaller hotels and restaurants and others who depend on the tourist trade. This season was good. We had a high number of visitors,† says Dhammika Silva, who runs a small hotel at Mirissa, a cove-like beach south of Hikkaduwa. He depends on individual tourists who visit the Mirissa area as his business is too small to tie up with tour operators. â€Å"I needed more people on the beach having a good time to make ends meet. This time it happened. † The same is true of Nimal, who sells traditional woodcarvings from a small shop near the beach. â€Å"We had a very good season. I made some good sales,† adds Nimal, who simply identified himself by his first name. These hopes for a bumper tourist season are a far cry from the beach operators’ downcast mood less than 18 months back. With the war raging in the north, by the time the winter season began in November 2008, arrivals were sliding. With earnings going down, in 2008, tourism fell to number six in the country’s top foreign revenue earners from the fourth slot, accounting only for 2. 8 percent of the gross national product. The industry supports a large workforce, much of it informal. According to a labour survey conducted by the Sri Lanka Census and Statistics Department in 2007, over 100,000 were employed in the trade, 56 percent of whom were nformal employees. It was the informal employees that felt the pinch when arrivals kept going down without the security of at least a small wage packet. In early 2009, business operators like Nimal were complaining that they could not keep their shops open and at least pay the utilities. Some decided to close shop. The downturn in arrivals due to the war attracted low spenders to the island. Silva says that many tourists from Eastern Europe and Russia began arriving in Sri Lanka when the big spenders from Western Europe stayed away. I have nothing against them. But these were budget travellers who travel through the region. They don’t spend much,† he told IPS. Nimal concurs. â€Å"They are not the type who buy souvenirs, let alone expensive carvings, they will show up in the number of arrivals, but have no money. † Goonewardene from Coral Sands warned that the high numbers should not be an indication that the industry has fully recovered. â€Å"When the numbers are analysed, we will see that there will not be a 50 percent increase in earnings corresponding to the increase in arrivals. â€Å" He says the government should launch an aggressive public relations campaign to attract high-end spenders and give incentives like tax breaks to the industry. The new government that took office last month has brought tourism under the purview of the Economic Development Ministry, which has been tasked with accelerating development. It is an indication that tourism is to be a vital component in the new economic plans. â€Å"It is good that the government is showing signs of making tourism part of the bigger national plans. Whoever invests in tourism now will be making a lot of money come next season if we make the right decisions,† Silva How to cite Sri Lanka Tourism, Papers

Strengths Weaknesses Opportunities Threats †Myassignmenthelp.Com

Question: Discuss About The Strengths Weaknesses Opportunities Threats? Answer: Introduction The report emphasizes the need of attracting 200 new customers from New Zealand in the Planting Festival of 2018. It is to be organized by the Queensland Folk Federation (QFF) in the Jinbara country that is located in the south-eastern part of Queensland. The event is termed as Woodford festival and involves celebrating a weekend, wherein participants come for planting trees. Precisely, the report, commissioned by the Festival Director focuses on developing a strategic marketing plan for successful completion of the festival. Addressing Research Gaps The reader must be aware of the fact that the report solely focuses on developing a strategic marketing plan of the Planting Festival that is to be held in the year 2018 and does not take into consideration the drafted marketing plan beyond 2018. Scope of the Report The report contains a mission statement and goals of marketing plan pertaining to the Planting Festival which is to be organized in 2018. Additionally, a strength-weakness-opportunity-threat (SWOT) analysis on the festival has been provided along with the PESTLE framework highlighting the political, economic, social, technological and economic analysis of Jinbara Country. This has also helped in depicting the prevalence of marketing plan and budget for the festival. All necessary information has in turn been collected from secondary sources such as website of QFF and past survey results Mission Statements Mission statements clearly reflect the purpose of existence of any organization and the means of achieving it (Ward, 2017). In the given case, it can be stated that the mission statement of the Planting Festival is to motivate maximum number of people from New Zealand to participate in the event that is organized at the parkland of Woodfordia. Likewise, it also mentions that QFF aims to educate people about the need of practicing sustainable methods so that damage to the environment can be minimized especially by planting trees. Marketing Plan Goals Marketing plan goals refer to the objectives of any promotional campaign. In this case, it refers to the initiative, which is undertaken by QFF to create awareness about the Planting Festival, which will successfully attract a huge number of visitors from New Zealand. Marketing plan in this case must be completed strategically so that it is possible to accomplish every tasks of promotion in a well defined manner to reduce the issue of budget failure (Ferrell Hartline, 2013). QFF will further undertake promotional campaigns so that the visitors from New Zealand can be aware of the prices of tickets for the Planting Festival. Besides, platforms of promotion will include social media, website of QFF, television and print media, which are most commonly circulated in New Zealand (Duermyer, 2017). Situation Review SWOT analysis is a tool that is used to determine the relative favorable and unfavorable situations, existing in the external and internal environment of an organization. In the present case, SWOT analysis will be able to know the manner, in which strengths and opportunities of QFF can be used to mitigate the threats encircling the Planting Festival (Ommani, 2011). The strength of the planting festival is that it focuses on planting trees, which are responsible for minimizing harm to the environment. Strength on the other hand refers to the internal factors that will enable the festival to become a grand success. Moreover, QFF has a vast acre of land that will assist the management to use on a full scale. Weaknesses in turn can be regarded as the internal aspects such as fund paucity, which can prevent the effective implementation of marketing plan (Woodfordia, n.d.). Threat refers to the external factors such as excessive tax imposed on revenue earning of QFF. Increasing awareness of individuals and government towards eco-friendly initiative can be regarded as the opportunities for QFF to generate revenues from the commencement of the planting festival (Pure Advantage, 2017). PESTLE analysis of Jinbara Country clearly explains about the situation of Queensland, which can create both positive and negative influence on the Planting Festival of 2018 Political- The government in Queensland is observed to provide ample support for programs that promote protection of environment. Thus, it can be stated that QFF will face no obstruction from the government pertaining to the promotion of the planting festival (The State of Queensland, 2017) Economic- The festival will generate new revenues for QFF (Woodford, n.d.) Social- Public in Queensland are quite aware of the damages caused to the environment and so the Planting Festival is supposed to be a great success (Moonee Valley, 2007) Technological-QFF has resorted to use power poles and lines along with water treatment lines in the parkland (Woodford, n.d.) Legal- The government in Queensland is observed to be strict on the aspects such as damage to environment (State of Queensland, 2017) Ecological- it is clearly evident that the program will be well appreciated due to intense focus on protection of environment (State Of Queensland, 2017) Competitive Positioning Competitive positioning refers to the strategies, which are adopted to create awareness about a particular product in a better manner as compared to the competitors. It is therefore essential to consider the cultural expectations of the target market so that any service or good is promoted in a successful manner. In the present case scenario, the competitive positioning can be done by mentioning about the various activities that are to be organized in the Planting Festival. For example, there is a need to mention about the water treatment facilities, workshops and presence of an amphitheatre that has a seat-capacity for 25,000 audiences. The posters must represent Kiwi, which is the national bird of New Zealand, which is also expected to motivate the people to visit the planting festival. Moreover, the posters must highlight the prices of tickets for the event (Hooley, 2008; NewZealandgovt, n.d.). Other Frameworks Porters matrix can be regarded as one of the tools that can be used to explore the extent, to which the program can be a success. It explains that leading position in the market can be obtained by reducing the costs or selling the differentiated product. Moreover, it has the potential to sell services or products to a narrow segment of the market that is termed as focused strategy (Kinyuira, 2014; University of Cambridge, 2016). The framework can be applied to the Planting Festival in the below described manner: Cost Leadership Offer tickets at lower price to attract large number of visitors from New Zealand Differentiation Charge high prices for entry pertaining to wealthy customers from New Zealand Focus Strategy Attract customers such as environmentalist, professors who are interested in programs that promote environmental awareness Table 1: Porters Matrix Issues to be addressed One of the foremost issue that needs to be addressed in safety concerns about the customers to be ensure that the children do not meet any kind of accident as the parkland contains bushes, insects and snakes. There is a need of constant video surveillance so that preventive measures can be taken prior to any fatality. Special initiatives need to be taken so that the disabled persons can properly experience the activities of the planting festival. The management must in turn address the issue of water wastage that can be undertaken by the visitors from New Zealand. Marketing Objectives The foremost objective of marketing is to attract at least 200 customers from New Zealand in the Planting Festival of 2018. Accordingly, promotional campaigns such as advertisements on website of QFF and social media need to be implemented. Strategic Focus Strategic focus refers to the initiative that is taken for attaining objectives of particular business project. In the present case, strategic focus of QFF is observed to be the proper allocation of funds for each activity so that maximum number of visitors participates at the Planting Festival. For example, to attract at least 200 customers in the year 2018, rapid advertisements must be undertaken with one year span to maximize the number of visitors. This can be done using social media and television that is comparatively lower than the print media. Moreover, there is also a need to decide about the target market. In the present case, it is for the target customers belonging to economy as well as wealthy class to maximize the revenue earnings (Sheila Stokes White, 2011; Lake, 2017) 4.1.2 Product Mix. Product mix is referred as the goods or services that are provided to the customers. Considering the Planting Festival, it can be inferred that product mix comprises the opportunity of the customers to participate in tree plantation, thereby enabling them to view the park, participate in workshops, camps and have their preferable food and beverages. Branding is vitally important for the program and hence can be done with the help of a tagline (Byjus, 2016). 4.1.3 Product Development. Product development in this case entails the upgradation of service quality that is provided to the patrons in the Planting festival. This can also be accomplished by understanding the perceptions of the visitors from New Zealand. For example, intense focus can be organized in the amphitheatre so that patrons can understand the need of planting trees through drama. Similarly, short films can be organized highlighting upon the ongoing environmental issues. These aspects must also be mentioned on the online websites of QFF along with the other tools of promotion (Booksellers New Zealand, 2011; Rouse, 2017), 4.1.4 Product Deletion. There is no such need of product deletion as variations in the services can attract different types of customers 4.1.5 Market Extension. It refers to the use of strategies so that market share can be raised. Extension of the Planting Festival can in turn undertake campaigns on the social media. This is because social media platforms such as Facebook, Twitter and YouTube are being used extensively by customers of the present scenario (Rouse, 2017a). 4.1.6 Target Customer Groups. Although all types of customers have been targeted, based on the survey results of 2015, it is logical for the target customers falling in the age ranges of 30-39, 18-29 and 40-49 (The Planting Festival, 2015). Three Year Marketing Plan - Goals and Strategies (Positioning/Branding) 4.2.1 Product. As already indicated, the products (services) that are to be offered in 2017- 18 include workshops, visual arts studio, water treatment facilities and amphitheatre. In case of further success, it is planned that QFF will open Parkland in New Zealand. 4.2.2 Price. A fixed price of AUD 200 will be charged from each customer. Thereafter, the prices will vary based on the amenities used and length of visit. No price will hence be charged for attending the workshops 4.2.3 Promotion. Based on the survey results of 2015, it is optimal to use the website of QFF, social media and television to promote the festival. Moreover, it is planned that celebrity endorsement will be more effective for creating awareness. 4.2.4 Place. Initially, the planting program will be organized in Jinbara Country in 2017-18. In case, the number of patrons coming from New Zealand increases, then it will be organized there itself in 2019. 4.2.5 People. There will be three tiers of employees in the Parkland. Top level management will look forward towards the planning mechanisms of the festival and middle level managers therefore need to look towards respective activities such as marketing, financial accounts, operations and hospitality. The frontline staffs are supposed to directly interact with the customers. 4.2. 6 Process. The process of service delivery can mostly be done by means of online platforms pertaining to the sale of tickets. Special discounts will then be provided in case of bulk purchase. 4.2. 7 Physical Evidence. The huge area of the Parkland is itself the physical evidence. Resource Allocation and Monitoring The estimated income and expenditure shows that net income after tax is going to rise from 2017-19 as shown in table 2 below: Table 3: Estimated Cash Flow Statement Non-financial Resource Implications The non-financial resources include the aspect such as staffing. It is planned that in 2017-18, the total number of employees will be 500, out of which 200 of them are supposed to be hired from New Zealand. Managers and frontline employees from New Zealand can better understand the culture of the patrons, who are from the nation. Accordingly, better strategies can be taken for high-quality hospitality. Monitoring and Reviewing The review and monitoring will be undertaken by a separate body. It will clearly detect whether all the tasks are carried on in terms of the plan. In case of any deviation from the stated budget and marketing plans, timely initiatives will be taken. Conclusions The Planting Festival is to be organized in 2018 at the Jinabara Country. It is decided that customers from New Zealand will be attracted. Tickets will be sold on an online basis so that it is possible to maximize revenue. The tools of promotion mainly include social media, television and website of QFF. Patrons will be able to participate in the planting festival, workshops and view films using eco-friendly initiatives in the amphitheatre. Recommendations QFF is trying to target customers from New Zealand in the planting Festival of 2018. It would hence be logical to get tied up with some Universities and schools in New Zealand, so that the students can visit the parkland and participate in the planting festival. Previous tie-ups will reduce the chances of facing losses in case there are sudden changes in the preferences of the customers to come at Jinbara Country. During the tie-ups, 50% of the payment must be taken in advance as security money. References Booksellers New Zealand. (2011). NZ Mountain film festival biggest turnout ever. Retrieved September 18, 2017, from https://old.booksellers.co.nz/book-news/events/nz-mountain-film-festival-biggest-turnout-ever Duermyer, R. (2017). Steps to create a marketing plan. Retrieved September 18, 2017, from https://www.thebalance.com/what-is-a-marketing-plan-1794426 Ferrell, O. C. Hartline, M. H. (2013). Marketing strategy, text and cases. USA: Cengage Learning Hooley. (2008). Marketing strategy and competitive positioning. India: Pearson Education India Kinyuira, D. (2014). Effects of Porters generic competitive strategies on the performance of savings and credit cooperatives (saccos) in Muranga county, Kenya. IOSR Journal of Business and Management (IOSR-JBM), 16(6), 93-105. Lake, L. (2017). What is a strategic marketing plan? Retrieved September 18, 2017, from https://www.thebalance.com/what-is-strategic-marketing-plan-4043393 Moonee Valley. (2007). Moonee Valley city council street planting strategy. Files, 1-64. Ommani, A. R. (2011). Strengths, weaknesses, opportunities and threats (SWOT) analysis for farming system businesses management: Case of wheat farmers of Shadervan District, Shoushtar Township, Iran. African Journal of Business Management, 5, 9448-9454. Pureadvantage. (2017). A tree for every Kiwi to be planted in 2017. Retrieved September 18, 2017, from https://pureadvantage.org/news/2016/11/03/tree-every-kiwi-planted-2017/ Rouse, M. (2017). Product development (new product development. Retrieved September 18, 2017, from https://searchcio.techtarget.com/definition/product-development-or-new-product-development-NPD Sheila Stokes White. (2011). Position paper strategic focus. Misc, 1-3. State of Queensland. (2017). Environmental protection regulation 2008. Environmental . Protection Act 1994, 1-317. The Planting Festival. (2015). The planting festival 2015 visitors survey report. Attachment, 1-54. The State of Queensland. (2017). Everyone's environment grants program. Retrieved September 18, 2017, from https://www.qld.gov.au/environment/pollution/funding/everyones University of Cambridge. (2016). Porter's generic Competitive Strategies (ways of competing). Retrieved September 18, 2017, from https://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/ Ward, S. (2017). How to write a mission statement mission statement examples. Retrieved September 16, 2017, from https://www.thebalance.com/how-to-write-a-mission-statement-2948001 Woodford. (n.d.). The festival our land Woodfordia. Retrieved September 18, 2017, from https://woodfordfolkfestival.com/the-festival/our-land.html Rouse, M. (2017) a. Extension strategy. Retrieved September 18, 2017, from https://whatis.techtarget.com/definition/extension-strategy Woodfordia. (n.d.) The Woodfordia land. Retrieved September 18, 2017, from https://woodfordia.org.au/the-woodfordia-land.html Byjus. (2016). Product mix. Contents, 1-4. NewZealandgovt. (n.d.). Kiwi. Retrieved September 18, 2017, from https://www.doc.govt.nz/nature/native-animals/birds/birds-a-z/kiwi